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About Us

Arthashastra Financial Planners Pvt. Ltd. or AFPPL has its origins in the independent mutual fund advisory started by Mr. Aniruddha Sengupta in the year 1998. Aniruddha, had previously worked in different areas of financial services since 1993, comprising of IPOs, private placements of debt & equity, project finance and Assets and Trade financing.

The motivation that drove him, to start off independently in the area of personal financial services was the opportunity that lay in handholding busy professionals towards achieving financial security and freedom.

Since 1998, when it was a single product and one-man endeavour, AFPPL has come a long way. The bouquet of services now include - Savings & Investment Management, Loans (through the group company ISE PFS), Risk management, Personal Financial planning, Retirement planning and Estate planning.

AFPPL maintains a sharp client focused approach in its business. Our objective is to deliver our services in a manner that enables clients to achieve their goals in a cost-effective manner.

AFPPL believes in the credo of building professional COMPETENCE, creating a sense of RELIABILITY through all actions towards developing TRUST in all its relationships.

AFPPL and ISE PFS are a 10 member team aided by a team of practicing CAs, Lawyers, Valuation experts and Analysts. As a result, a client need not have to look far for any finance related query or need.